For dealers & ag businesses

Give your customers a branded equipment app

Hand every customer a maintenance tracker with YOUR logo on it — a tool they open daily that keeps your business top of mind.

What it is

The TractorPal app, wearing your brand

We take the same maintenance and inventory tracker your customers would download on their own and rebuild it around your business. Same proven tool — your name on the door.

  • Your logo, your colors, your company name — stamped across the whole app.
  • Hosted and supported by us, so there's no software for you to run.
  • Marketed by you as a free value-add your competitors don't offer.
Branded buildYours
App nameYourcompany Equipment
LogoYour mark
Brand color#1E4D2B
Addressyourcompany.tractorpal.com
HostingOn us
SupportOn us

One configuration, applied everywhere your customers look. You hand it out; we keep it running.

How it works

Five steps from your logo to your customers' pockets

Setup is on us. Here's the whole sequence, start to finish.

  1. 01

    We customize the app

    Send us your logo, brand colors, and company name. We rebuild the app around them — header to footer.

  2. 02

    You get a custom address

    Your customers open it at yourcompany.tractorpal.com, or point it at your own domain if you prefer.

  3. 03

    You market it as a free tool

    Offer it at the counter, on the invoice, in the showroom — a value-added service that costs your customer nothing.

  4. 04

    We handle everything

    Hosting, updates, support, and maintenance are all on us. No servers, no IT, no upkeep on your end.

  5. 05

    Your customers benefit

    Professional equipment tracking with no hassle — and your name on the screen every time they use it.

  6. Ready when you are

    Once we have your branding, a typical build is live in two to four weeks.

    Start a build
Who it's for

Built for the businesses your customers buy from

If you sell, service, rent, or support equipment, a branded tracker keeps you in your customers' hands long after the sale.

Equipment dealershipsService centersParts suppliersImplement dealersRental companiesCattle operationsAg service providers
Customer recordActive
CustomerHartley Farms
Machines tracked14
Last openedToday
Branded byYour dealership
Service due2 machines

Every time they check a part number or log an oil change, your name is on the screen.

Why your business needs this

A daily habit beats another giveaway

Branded equipment tracking isn't marketing your customers tolerate — it's a tool they reach for, with your name on every screen.

Stay top-of-mind

A tractor brochure ends up in the bin. An app your customers open to log every service keeps you in front of them daily.

Drive parts & service revenue

When the next filter or oil change comes due, your customers are already in your app — and your parts counter is the obvious next call.

Differentiate from generic swag

Anyone can hand out a branded cap or koozie. A genuinely useful tool with your name on it is a different kind of impression.

Build loyalty through utility

Loyalty follows usefulness. Give customers something that actually saves them time and headaches, and they remember who provided it.

What your customers get

The same tool farmers already trust — under your name

Your branded app isn't a watered-down version. Your customers get the full TractorPal feature set, end to end.

Included for every customer
  • Track maintenance across every kind of equipment
  • Store serial & part numbers with full service history
  • Set reminders so service never sneaks up mid-season
  • Add photos and notes to any machine
  • Access it on phone, tablet, or computer
  • Email a complete maintenance report in two taps
  • Build custom entries for anything they track
One thing to know up front

Delivered as a web app, not a store listing

Your branded app is a Progressive Web App. Customers open it in their browser and add it to their home screen — it looks and behaves like any other app, with no download required. It is not published in the Apple App Store or Google Play under your brand.

That's how we keep setup fast, hosting simple, and updates instant — with no app-store review queue between you and your customers.

Common questions

What dealers ask before they start

How much of the app gets your branding?

All of it. We replace TractorPal branding with yours throughout — the logo, colors, and company name appear everywhere your customers look, from the first screen to the email reports they send.

Do white-label builds get new features?

Yes. Your branded app receives all feature updates automatically, the same as the standard app. When we ship something new, your customers get it without you lifting a finger.

Who handles support?

We provide hosting and support. You can be the first point of contact for your customers if you'd like the relationship to run through you — or simply send them to us. Either way works.

How long does setup take?

Once we have your logo and branding details, setup typically takes two to four weeks.

What does it cost?

Pricing scales based on your anticipated user count. Reach out and we'll put together a number that fits the size of your customer base.

Let's talk

Put your name in your customers' pockets.

Email us for pricing, a live demo, and the implementation details. Tell us a bit about your business and the customers you serve.

Want to see the underlying app first?